How Important A Role Does Packaging Play In Your Brushes Market?

When the package containing your favorite cosmetic brushes arrives at your door or when the beauty seller offers packing so you can take it home, you might often find yourself admiring the packaging first before opening it. Or you stop yourself from admiring a makeup brush kit by looking at its packaging. It’s no secret that a product’s packaging influences its sales and branding. The package itself can reveal the majority of a product’s characteristics. However, in the makeup brushes industry, packaging has a bigger impact than merely serving as a self-explanatory cover.

Boring and generic packaging runs the risk of not appealing to new customers. Quality makeup brushes packaged in unoriginal and ordinary packaging keep sitting on shelves of drugstores and never running out on e-commerce platforms. In this article, we will discuss and get to know more about the role packaging plays in the brushes market.

Importance of Makeup Brush Branding 

In the makeup industry, brand recognition is critically important, whether the brand is established or just getting started. Packaging of makeup brushes from a particular brand helps consumers to identify the company as well as the product. 

The front and back of the packaging material contain multiple information that sets the company apart from its competitors, such as brand elements. You can easily identify them as logos, colors, and fonts. This helps customers to gain familiarity with the brand while increasing brand awareness. 

If a customer appreciates your personalized beauty brush kit packaging, buys it, and has a good experience with it, they are likely to become a regular customer and buy other goods from your business.

Quality Protection and Safety of Makeup Brushes 

This might come off as a ‘duh’ fact. After all, the purpose of packaging is to safeguard the contents. However, the danger is greater with cosmetic brushes. The consumer will use the cosmetic brushes they have to apply and reapply items, including blush, concealer, bronzer, and more. It is critical that the packaging be solid and durable enough to protect the product from external harm.

Starting from the moment, it gets out of the factories, during transportation, and reaches the vanity box of the beauty lover. After that, the packaging may be thrown out or reused. If the makeup brushes turn out to be damaged when the customer opens the package, then their perception of the beauty company gets damaged. Apart from that, it’s always a good idea to take good care of makeup brushes to extend their life.

Communicating a Message About the Makeup Brush & Brand

The packaging of a makeup brush is a blank canvas upon which you can speak directly with your customer. Perceive it as sort of like a portable billboard. If eye-catching enough, it will compel anyone who glances upon it to read what it says. 

The facing side of the makeup brush packaging is hence the most crucial part. This is where showcasing the brand the drawing attention to your brush comes into play. You can also use it as a space to differentiate yourself from your competitors. In order to be effective, you should keep the message brief, simple, and impactful.

Most packaging companies now provide eco-friendly beauty brushes with distinctive features. This appeals to the younger generation, millennials, and Gen-Z, who want to buy beauty items that are environmentally friendly. Professional natural brush makers are now seeing consistent business as demand for their beauty brushes grows.  

How Can Storytelling on Makeup Brush Packaging Increase Sales?

The packaging of a makeup brush builds a brand narrative. Why your makeup brush kit is the best and why you need it are no longer the questions the packaging aims to answer anymore. Why? Because of their outdatedness. 

The younger generation or the target market for makeup brushes wants to know, 

● Why your makeup brushes are the best in the market? 

● Who came up with the makeup brush design?

● How was the makeup brush created? 

● Why and where was it created? 

Customers are looking for answers to these questions. Storytelling is becoming more frequent than ever in the design of packaging, especially in the age of e-commerce and the growth of various small businesses. Customers are more likely to buy the cosmetics brush if the tale inspires an emotional response in them while also capturing their eye due to the visual attractiveness of the box. As a result, sales increase.

The Self-Impact of Makeup Brush Packaging

Picture yourself browsing through your local drugstore, looking for new makeup products after getting the necessities. Spotting different types of products and picking out different brands comes easy when you just look at their packaging. 

Even though there are multiple makeup brushes on the shelf, a customer or beauty lover will judge the packaging of the makeup brush half of the time as they decide whether to purchase it or not.

It takes huge effort to create a cosmetic brush set packaging that is distinctive and appealing to the eye so that the buyer is drawn in and purchases it. In this stage of marketing, strategic packaging design is critical. The ‘facing’ on the front of the package is where you can emphasize everything distinctive about your business and makeup brush. ‘High blending capacity,” made from a natural material,’ and so forth. Graphic design and typography are also used in this process.

For appealing the target market of makeup brushes, the idea is to keep the packaging simple, straightforward, and attractive. When it is sitting on a shelf, the customer first judges it on its attractiveness scale, then reads whatever is written upon the packaging. Sort of like judging a product by its packaging. Therefore, the goal is to let your creativity run free on the front. Bright colors, attractive fonts, and compelling graphics are key elements to achieving this goal. 

Unboxing Experience – The New Real Life and Social Media Trend 

A makeup brush company takes special care in making its packaging easy to open as well as facilitates the removal of the product in quick seconds. This enhances the customer experience. According to a recent survey, about 39 percent of people who shop online have claimed that they like to share what they buy in the form of photos and videos on social media. 

People would like to share it more with their friends and followers on various platforms if the packaging is attractive, aesthetically appealing, and comes in the form of a gift-like packaging box, as said by 60 percent of people.

That’s why makeup brush packaging is so attractive to the eye. And for the same reason, unboxing videos of makeup brushes are increasingly popular among beauty aficionados. Three-quarters of poll respondents claimed they’d seen an unboxing video before. Along with that, five-fifths stated it persuaded them to buy the item.

Finally, if you want to maximize the use of packaging to enhance the sale of your beauty brushes and build brand recognition, remember that it is an extension of your business. It must evoke a strong emotional response and stand out enough from the competition for the buyer to remember it. To protect the items and the product within, make sure the packaging is strong. Finally, it should be easy to open. This task can be quite irritating to clients, unlike how simple it may appear to be.