We make natural hair makeup brushes the straightforward way.

Sophienia is based in Luyi County, Henan, China —

the country’s largest hub for goat hair processing and brush making.

For over 12 years, we’ve worked directly with raw goat hair.

I’m Gerry Yan, and I learned this craft by working alongside my father

how to identify truly good animal hair, how to process it properly, and how brushes should actually be made and sold.

We source goat hair locally, process it ourselves, and handcraft brushes in small batches.

From hair selection to final assembly, every step stays in our hands.

By controlling the entire process, we remove unnecessary layers —

no middlemen, no inflated margins, no costs that don’t improve the brush itself.

That’s why our brushes are priced honestly.

Not because we compromise on materials,

but because this is the work we’ve always done — and will continue to do.

We believe everyone should be able to own a well-made natural hair brush,

without paying for luxury packaging or artificial markups.

This craft was passed down to me, and I intend to spend my lifetime continuing it —

quietly, carefully, and with respect for the material and the people who use it.

No luxury packaging.

No artificial markups.

Just well-made brushes, built where the craft began.