Privacy policy
Last updated: March 6, 2026
Sophienia Beauty (“we”, “us”, or “our”) operates this online store and website (the “Site”), including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
This privacy policy explains how Sophienia collects and uses personal information when you interact with our website.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
Personal Information We Collect or Process
When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details: Your name, address, billing address, shipping address, phone number, and email address.
- Financial information: Credit/debit card numbers, payment card details, financial account information, transaction details, payment method, payment confirmations, and other payment-related data.
- Account information: Username, password, security questions, preferences, and settings.
- Transaction information: Items you view, add to cart/wishlist, purchase, return, exchange, or cancel; and your past transaction history.
- Communications: Information you include in messages to us, such as customer support inquiries.
- Device information: Details about your device, browser, network connection, IP address, and other unique identifiers.
- Usage information: Data about how and when you interact with or navigate the Services.
- Cookies and tracking data: Information collected via cookies, web beacons, and similar technologies (see our Cookie Policy for details).
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you: When you create an account, use the Services, communicate with us, or otherwise provide your information.
- Automatically: From your device when you use our products/services or visit our Site, via cookies and similar tracking technologies.
- From service providers: Third parties that perform services on our behalf (e.g., payment processing, shipping, hosting, analytics, customer support).
- From partners or other third parties: Legitimate business partners and data providers, where permitted by law.
How We Use Your Personal Information
We use your personal information for the following purposes:
Provide, Tailor, and Improve the Services
To fulfill orders, process payments, arrange shipping, manage returns/exchanges, maintain your account, remember preferences, send order/account notifications, and create a personalized shopping experience (e.g., product recommendations). This includes using data to improve our Site, products, and services.
Marketing and Advertising
To send you marketing, advertising, and promotional communications (email, SMS, postal mail) and to display targeted ads for our products/services on our Site and third-party platforms, based on your activity. You may opt out at any time (see “Your Rights and Choices”).
Security and Fraud Prevention
To authenticate your account, secure payments and shopping, detect/investigate fraud, illegal activity, or security threats, and protect our Services and users. You are responsible for safeguarding your account credentials; do not share them with others.
Communicating with You
To provide customer support, respond to inquiries, and maintain our business relationship.
Legal Compliance
To comply with applicable laws, respond to valid legal process (e.g., subpoenas, law enforcement requests), investigate or defend against legal claims, and enforce our terms and policies.
How We Disclose Personal Information
We may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy:
- With service providers: Third parties that perform services on our behalf (e.g., payment processors, shipping carriers, web hosting, analytics providers, email marketing platforms, customer support tools). These providers process data only as instructed by us and are bound by confidentiality obligations.
- With business and marketing partners: To deliver marketing and advertising services. Partners use your information in accordance with their own privacy policies. You may opt out of targeted advertising (see “Your Rights and Choices”).
- With your consent: When you direct or consent to disclosure (e.g., for shipping, social media integrations).
- With our affiliates: Within our corporate group, where applicable.
- For legal or business reasons: In connection with a merger, acquisition, bankruptcy, or sale of assets; to comply with legal obligations; to enforce our terms; or to protect our rights, property, or safety, and the rights of our users.
Third-Party Websites and Links
The Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices, security, or content of these sites. We encourage you to review their privacy policies before providing information. Information shared on public or semi-public platforms (e.g., social media) may be visible to others without restriction. Our inclusion of links does not imply endorsement of third-party content or operators.
Children's Data
The Services are not intended for use by children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you are a parent/guardian of a child who has provided us with information, contact us to request deletion. As of the effective date, we do not knowingly “share” or “sell” personal information of individuals under 16, as defined by applicable law.
Security and Retention of Your Information
No security measures are perfect or impenetrable, and we cannot guarantee absolute security. Information transmitted over the internet may not be secure; avoid using unsecure channels for sensitive communications.
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce our terms and policies.
Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information. These rights are not absolute and may be limited by law.
- Right to Access/Know: Request access to personal information we hold about you.
- Right to Delete: Request deletion of your personal information, where legally permitted.
- Right to Correct: Request correction of inaccurate personal information.
- Right to Data Portability: Receive a copy of your personal data or request transfer to a third party, in certain circumstances.
- Right to Opt Out of Sale/Sharing/Targeted Ads: Opt out of the “sale” or “sharing” of your data or processing for targeted advertising, as defined by applicable laws. You may exercise this right via our opt-out page or by contacting us.
- Note: If you visit our Site with the Global Privacy Control (GPC) signal enabled, we will automatically honor your opt-out request for that device/browser. We do not recognize other “Do Not Track” signals.
- Manage Communication Preferences: Opt out of promotional emails using the unsubscribe link in our messages. We may still send non-promotional communications (e.g., account/order updates).
Additional Rights for EEA/UK Residents:
- Objection/Restriction: Object to or request restriction of processing for certain purposes.
- Withdraw Consent: Withdraw consent for processing where consent was the legal basis. Withdrawal does not affect prior processing based on valid consent.
To exercise these rights, contact us using the details below. We may verify your identity before processing requests. You may designate an authorized agent to act on your behalf, provided we receive proof of authorization. We will respond to your request in a timely manner as required by law.
Complaints
If you have concerns about our data practices, contact us. Depending on your location, you may appeal our decision or lodge a complaint with your local data protection authority. For EEA residents, a list of supervisory authorities is available [here](link to EU data protection authorities).
International Transfers
We may transfer, store, and process your personal information outside your country of residence. For transfers from the EEA/UK, we rely on recognized mechanisms (e.g., EU Standard Contractual Clauses, UK equivalent contracts) unless the destination country provides an adequate level of data protection.
Changes to This Privacy Policy
We may update this policy periodically to reflect changes in our practices, legal requirements, or operational needs. The revised policy will be posted on our Site with an updated “Last updated” date. We will notify you of material changes as required by law.
Contact
For questions about this Privacy Policy or to exercise your rights, contact us at:
- Email: info@sophienia.com
- Address: Sophienia Beauty, Dongguan, Guangdong, 523690, China
Sophienia Beauty is the data controller for your personal information under applicable data protection laws.
