The benefits of personalized & custom makeup brush

When we talk about makeup brushes, like any other thing in this world, we need to get to the roots of their evolution through history. So, let us get into the history of makeup brushes before moving on to customizing them for the modern, creative users of the 21st century.

The History Of Makeup Brushes

While talking about the history of makeup brushes, mirrors too form an integral part of the narrative. Without them, the story would be incomplete. Mirrors were supposed to be expensive luxuries only the well-off or royalty could afford until 1835. Then, in 1835, a German chemist came up with a way to mass-produce mirrors by fixing a slender sheet of metallic silver on glass. Till then, the makeup brushes, too, were used by only the wealthy section of the society. 

The brushes were commonly used by the maids to put makeup on women of a fine position and rank. Therefore, no mirror was needed. Albeit some women learned to put on their own makeup, doing so was difficult due to the absence of mirrors, which used to be a rare possession. 

For centuries, makeup brushes, probably invented by the Egyptians, stayed within the society of the wealthy people. Due to the close association of mirrors and brushes, people regarded the Germans, the inventors of mirrors, to be the founders of makeup brushes as well. As affordable mirrors entered the international markets, so did the makeup brushes too.

The Japanese had been using animal hairs to make brushes for calligraphy. From the days of B.C., they were manufacturing these brushes. Gradually, they started to make cosmetic brushes as well. And now, many areas of Asia, Korea, China, and Taiwan have become leading locations for the manufacture of cosmetic brushes.

Regardless of the locations of the factories for makeup brushes, the majority of the brushes are still considered to be handmade. Due to the difference in animal hair and continuous change in the styles of cosmetic brushes, the brush hairs are commonly arranged, tied, and trimmed by hand. And thus began the mass production of makeup brushes, and now the customization of these brushes is in vogue. 

Now that we have known the origins and history of makeup brushes, let us look into why customizing your cosmetic brushes can prove beneficial for you.

Benefits Of Customizing Your Makeup Brushes

Here are a few pointers for you to see and decide for yourself which of the two options suits your business better—mass-produced makeup brushes or customized cosmetics brushes.

Learn about brush construction and the difference between synthetic fibers and animal hair.

• Custom manufacturing your brushes can elevate your brand’s value. Due to the usage of authentic raw materials, the brushes will last longer, making your clients satisfied and happy with your services.
• Customer’s expectations and requirements play the top-priority role when crafting personalized cosmetic brushes, as opposed to mass-produced goods. 
• Creative and artistic designs are available for the customers to choose from, instead of taking what is offered without a say in what your requirement is. 
• The one-size-fits-all theory does not apply everywhere. Therefore, customization is the solution.
• Fashion and a variety of choices are available for the customers. Wide-ranging makeup brushes and beauty blenders are offered in the market, from which you can pick your choice. 
• Strict quality control can be seen while the process of manufacturing your custom-made brushes is undergoing. This ensures that your product is delivered on time, retaining the best quality. 
• You will have a say in which raw materials should be used in your cosmetics brushes. 
• You can choose to give instruction on every minute detail of the brush in the line of production. You get the freedom to choose cost-effective and environmentally friendly raw materials for your brushes.
• You can directly speak to the production experts of your cosmetics brushes and brief them about your exact requirements.
• Before finalizing the order, you can ask for samples and design pictures from the product experts. Now, with the increasingly updated technology available, the production of these samples is now possible through 3D printing. This will help you make better decisions before purchasing the products. It will also enable you to update or rectify the changes that you want to make due to getting an enhanced look at your product beforehand.
• Customizing your own cosmetic brushes gives you the satisfaction of getting a personal touch on the brushes you use. 
• They will be unique to your customers, as they will stand apart from the rest of the brushes, and they will not fear losing them, as their uniqueness will tell others of their owner!
• Just like scented combs and beauty sponges, too come in different flavors of scents and shapes. Most common among them are fruit scented and shaped sponges. That’s the added benefit of personalization; you can let your imagination run wild!
• It gets very annoying when your brushes mix with others. But apart from annoying, it can prove to be unhygienic as well. Skin anomalies may be caused due to such exchanges. Therefore, it’s better to use one’s own personal, customized brushes that remain in confusion about which are your brushes among the pile.
• The logo addition can set apart your brush in the market as well. Just let the production team of the brushes know which logo you would like, its size, and location on the product, and they will have it done.
• Customized brushes can cater to the needs of your business—be it a startup or wholesaling.
• Be it the first order of a small volume or a large-scale order, customizing brushes does not take much time.
• Although technology is used, handmade products are way better in quality. This results in perfecting each and every brush you ordered without compromising on the quality.
• Right from which kind of ferrule you want to the type of hair, brush shape, handle style, packaging, added specifications, colors, etc., can be discussed with the production expert. They will take care of all your requirements.
• Certain firms also provide professional guidance on product design to those who need it. They will, in turn, ensure that you get the product with the best aesthetics and practicability. 

Now that you know all about the benefits of customizing your makeup brushes, let us move on to the next step. You must be wondering about the process of crafting custom brushes. So, let us delve into a step-by-step guide so that you can understand the process better.

1. There are one-to-one reception staff who meets with you and understand your requirements for the brushes. They can offer you professional advice for the makeup brush designs you want. They can provide consultation services while taking care of your product’s appearance, bristles material, usability, craftsmanship, or special colors or shades. 

If you do not wish to design your own makeup brush, companies are available to offer you a private labeled cosmetic brush without causing any violation of the patent. All you need to do is give a physical picture or sample of the brush, and your work is as good as done. 

• You can tell them about your preferences regarding the material to be used. The choice between cruelty-free vegan makeup brushes or natural makeup brushes, etc., depends solely upon the customer.
• The staff then tries to understand in detail about the raw materials and materials of the makeup brush accessories. 
  • For the ferrule material, you can choose from three choices—aluminum ferrule, plastic ferrule, and copper ferrule. 
    • Aluminum and copper ferrules are ductile, corrosion-resistant, and durable. The copper ferrule is stronger and five times shinier than the aluminum ferrule. 
    • Copper ferrules are 5–10 times more expensive than aluminum ferrules. 
    • The plastic ferrule needs to be extruded by an injection molding machine. Before injection molding, we need to make a mold for the plastic ferrule according to the shape of the ferrule. 
    • Customers can customize the color of the ferrule. Then the staff takes care of completing the coloring of the ferrule by anodizing, electroplating, and painting. 
  • The material of the handle is usually bamboo, birch, resin, and acrylic, among other materials from which the customers can choose. 
• Bamboo is a well-known plant that can be used for food or paper. It can also be used to make cosmetics brush handles. Not only is it sturdy and easy to shape the handle, but it also grows at an amazing rate for one year of growth and is ready for us to use.
• Bamboo as a material possesses many benefits. It is actually antibacterial in nature. Bamboo products prevent fungus and germs from building up. So, it’s easy to clean the brushes as well. Bamboo brushes, thus, prove to be safe and practical. They make great eco-friendly as well as professional-quality cosmetics brushes. Also, bamboo is a very sustainable option as compared to plastic. So, by opting for bamboo, you are doing yourself a favor and also taking care of the environment!

Bamboo is hypoallergic in the property. It will not instigate any allergic reaction when touched to the skin. Additionally, bamboo is moisture-wicking. This means that the brush handles will have no reason to go bad after some time. Bamboo has the capacity to release 35% of additional oxygen into the environment as compared to any other tree. Therefore, switching to bamboo is an environmentally and aesthetically great idea.

1. Customers have the freedom of allotting the design team to decide the shape of the handle. They will then show you the handle production by 3D printing. This enables the customers to get samples before making the final purchase. 
2. Customers can personalize the color of the brush. The handle is colored by electroplating, spray painting, painting, and other processes. A good quality handle requires more than seven shades to finish and air dry to gain a flawless finish.
   1. The bristles of the brush mainly have vegetarian fiber and natural hair for customers to choose from. The materials of vegetarian fiber are usually corn fiber, nanofibre, bionic fiber, bamboo charcoal fiber, collagen fiber, etc. Corn fiber is one of the new materials that is made from corn silk, which is degradable and eco-friendly.

• Natural hair material includes pony hair, goat hair, squirrel hair, weasel hair, mink hair, snow fox hair, dog back hair, cow ear hair, etc. 
• Whether it is natural fibers or animal hairs, the staff can customize the color of the bristles according to your taste.
• After gaining all the aforementioned information from the customer, the staff will confirm with the customer about the makeup brush set, the number of brushes that the customer needs, the name and shape of each of the brushes, special packaging needs, and if any, etc. They are well-informed about the makeup industry and the latest trends that are popular. These experts can help you with providing packaging consultation and guidance as well. They aim to keep in mind the budget, brand identity of the customer, and the market requirements today.
• Then the design team will begin with the design and drawing of makeup brushes. They will design the specifications of each brush according to the application of each brush. This design process usually takes around three days. 
• And based on this information, the team will start working on your order and send the samples first. 
• Depending upon the packaging requirements stated by the customer, the staff will work on the packaging that is more suitable for the market and brushes both.

Concluding Thoughts

Whether you are an expert manufacturer of makeup brushes or just a budding startup, after reading this article, you would have gained some confidence in customizing your makeup brushes. Venture into this new option that is now available due to the latest technology and knowledge available to the experts. We are quite sure that you will not regret your decision. Have a happy day customizing your brushes!