How to start a makeup brush business?

The growth trend of the beauty and cosmetics market.

If you want to start a makeup brand, this is an excellent idea. The beauty industry has a large share of the global economy, and it has a market of more than $500 billion. And it is increasing. The beauty and cosmetics market in the United States reached 60 billion US dollars in 2016. In 2020, this data will increase by 50%, reaching a staggering 90 billion US dollars. The United States will become the world’s largest cosmetics market. In 2020 a beauty market data analysis was conducted by Alibaba. According to that data, the beauty market in the United States increased by 36.06%. While the beauty market in the UK has risen by 5.81%. Markets such as Canada, Australia, Mexico, and India are maintaining good growth. In short. This is a market with huge potential to develop cosmetics or beauty businesses. It is also easier for us to get profits from it

Watch the video “how to start selling cosmetics online.”.https://www.youtube.com/watch?v=LCxe9WE7arE

Which one is more accepted by consumers? natural makeup brush or vegetarian makeup brush?

There is a vast difference between natural makeup brushes and vegan makeup brushes. Synthetic makeup brushes have always been a part of debates in the industry. At Sophienia Cosmetics, we know these two aspects. We have had a cosmetic brush manufacturing factory for more than ten years. We also have our goat hair factory. Natural makeup brushes are made of natural hair (such as goat hair, pony hair, weasel hair, etc.). We prefer high-quality and cruelty-free behavior. It is important to be aware of the cruelty-free method of creating natural makeup brushes. We only use natural hair without cruelty. We are strict observe that we never take part in animal hunting and experiments. We like natural brushes. Many professional makeup artists like them too because they are suitable for precision. It comes in handy for powder spraying too.

Advantages and disadvantages to natural makeup brushes

What are the benefits of a natural makeup brush?

• The natural makeup brush picks up and distributes pigments. This cannot be replaced by any vegetarian makeup brush. Especially when dealing with the eye area, it has moderate hardness. It will not be too soft like cheap brushes, nor will the bristles be too hard to scratch your eyes.

• The cuticle can pick up the product pigment and powder. This results in less product while providing a high-quality finish.

• For a long time, natural makeup brushes have been regarded as the best choice by many makeup artists. This is due to the quality of use and long service life.

What are the disadvantages to natural makeup brushes?

• Sensitive skin or allergies:

If you are allergic to certain animals or animal hair, this makeup brush is prohibited.

• For liquid or cream products:

Natural brushes may not be optimal because they will absorb the pores’ product.

• Over time, a minimal amount of bristles will fall off.

This is part of normal wear and tear during makeup and cleaning.

How to develop your own online sales？

Establish your marketing website & blog page. This will be the key to completing the transaction of your products. It will also be your platform for brand building. Of course, cosmetics and makeup tools are also very suitable for visual advertising. To start marketing on social media, choose social networks like Instagram or Pinterest. When deciding which social network to use, keep the audience in mind. If you have only a few employees, you only need to have one sales channel. Too many sales channels need us to maintain and continue to pay a lot of energy and money. If you have plenty of time, then focus on one sales channel. More valuable. It may take a while to build a brand. But, the sales and engagement you can get are worth it if done well. Be careful to take easy-to-understand shortcuts, such as buying followers or hiring robots. These tools can provide you with a fast follower count. But fake follower shortcuts may trigger social media spam detection mechanisms. It also rarely provides any engagement or value. Success on social media is relative to establishing genuine relationships with real people. Robots are not particularly good at things. It takes time to build trust. But the brand’s social media popularity must translate into sales.

Remember, no one wants to follow an account that only posts ads. Consider what kind of content your audience might like (such as comments and sharing). Don’t underestimate the importance of content. Users can click a button to follow and unfollow, so you need to give them a reason to continue following you.

How do I start my own makeup brush line?

There are several different ways to deal with it, depending on how much time and money you want to spend. You will have to sit down and decide which material to use, gaskets, handles, etc. You must also decide which OEM you want to use based on specifications and cooperate with it. Many OEMs can only buy a small number of brushes at a time. This is why they usually cost a lot of money, especially if you choose high-quality OEM. You can also set a private label, then determine the brush you need, and mark your name/logo on the brush. This is a cheaper way. But, from a quality point of view, you are taking a risk. There are many substandard makeup brushes on the market; why add them? If you want to start the makeup brush product line, please take some time to study your business plan. Also, study the OEM you wish to use. With makeup brushes, you usually get what you need to pay. Do you want to see good-quality brushes? Sophienia cosmetic brush is your best choice.

Customize private label ordering process for brushes

1. Brush models & quantity

2. The design art of your logo is in PDF&AI format.
3. The shape and color of the handle. (Pantone Color)
4. The color of the makeup brush ring. (The shape and specification of the ferrule)
5. The color of the logo on the makeup brush & the way of printing the logo, etc. (Silk printing, bronzing, etc.)
6. Customization of packaging.

How to find an excellent makeup brush manufacturer?

Whether you want to buy makeup brushes in China or other countries, low prices are not a clear choice. Alibaba International is a platform familiar to global buyers. There are thousands of suppliers for you to choose from here. With Alibaba’s protection, any of your rights will receive protection. Google is the world’s largest search engine. We can get information and websites of many suppliers through Google. It is also an excellent choice to buy makeup brushes through a professional third party. Usually, third-party purchasers have stable suppliers. You may be able to get the goods you need at a very low MOQ. The price may be higher, but the quality will surprise you. In 2020, due to the impact of COVID, exhibitions in China and other countries had been affected. Due to which they could not be held. But now that the Internet is developing, online exhibitions are also a popular trend. If you have the opportunity to take part in the exhibition online, don’t miss it.

Import: Process and Regulations

Cosmetics undergo strict regulation in markets. Some of which are the European Union, Australia, and the US. The criteria are that brushes shouldn’t contain an excessive amount of restricted substances. The products have to be labeled and registered with appropriate authorities.

These are the preliminary procedures required before you import the goods. Documents that are incorrect could result in an unfortunate situation. Customs might destroy the entire consignment upon arrival.

Here are some of the categorized regulations in place in several markets:

• Substance based regulations

• Registration need.

• Labels

• Testing requirements

• Documentation

Let’s take a look at the regulations based on the market places,

a. European union

The importer should ensure compliance with the following regulations before importing to EU-

• EU Cosmetics Directive

• New EU Cosmetic Products Regulation

• REACH

You must verify that the product does not contain restricted chemicals and substances. This is usually around 1300 substances). Production methods should follow the standards laid out by Good Manufacturing Practices (GMP). Hence it is very important that you choose your supplier right.

The labeling rule states that the ingredients be mentioned on the product. Even on the outer cover. The country of origin, the function of the product, the expiry date, and more need to mention on the cover. Also, products must be listed on the EU Cosmetic Products Notification Portal (CPNP). Make sure this is before you start selling them.

b. Australia

The National Industrial Chemicals Notification and Assessment Scheme (NICNAS) regulates cosmetic products. All the importers must register themselves under this scheme. The products they sell should contain only the approved list of ingredients.

c. The United States of America

If you are importing cosmetics from China to the US, you must follow the FDA. You must also follow the FPLA acts before you can transport the product. While the Federal Food, Drug, and Cosmetic Act (FD&C Act) regulates the ingredients that get used in cosmetics. Ingredients must get mentioned on the label as per the Fair Packaging and Labeling Act.

Makeup accessories such as scissors and brushes are not classified as cosmetics. At a few markets, they do not fall under this division. Yet, they are still regulated and must go through some scrutiny.

The following documents/data must be on you while importing-

• Country of Origin Label

• CE Mark

• WEEE Mark

• REACH

• CA Prop 65

For those who are importing to the EU, CE certification is a mandatory conformity mark. It indicates that your product gets manufactured according to certain European standards. It covers a wide range of standards. Regardless of the type of product you want to import, this is the least you need when importing to Europe.

Other countries might be needing certifications like ROHS or Hazardous Substance Restriction. The list of banned hazardous substances includes lead, cadmium, mercury, chromium. Some other substances include polybrominated diphenyl ethers and polybrominated biphenyls. All these are harmful to consumers.

With this as your base, you can advance the process by talking to a professional legal adviser. Do this before you attempt to import any product. They will help you understand the current regulations and restrictions. If needed you can raise any service request to the supplier if need be.